July 2006

Style Not Sacrificed for Price

The latest concept in wedding attire can be found inside the pearly white sanctuary of White Chicago (222 W. Huron, 312.397.1571). High fashion meets affordability at this store, where smart brides can peruse an extensive selection of the most sought after gowns by designers such as Badgley Mischka, Monique Lhuillier, Vera Wang, Reem Acra and Lazaro at 30% to 70% off retail price. The ambiance is a fusion of clean, simple elegance and classic contemporary design. Owner Ursula Guyer created this concept when she was trying to find the perfect designer dress at a fraction of its cost.

Converted from an art space with over 2,700 square feet coated in pure white with a champagne lounge, research library and runway, White Chicago gives you a realistic view of how your dress will flow when you take that fabulous walk down the aisle.

— Excerpted from Chicago Scene, July 2006