White Chicago: New & Once Wed Designer Wedding Gowns Flash Version >
The Vision
Everything glowed white. Light white, smooth white, bright white, textured white, and rich white. The tantalizing sights, scents and sounds will soothe your senses when you enter the enclave of white CHICAGO; the vision and dream of Ursula Guyer.
The idea was born on the premise that bridal style should not have to be sacrificed for price. Ursula was newly engaged and desired a designer dress but also wanted to splurge on flowers. Being a clever bride she figured out a way to have the best of both worlds. Ursula went to the cities and suburbs, consignment shop to consignment shop and what she thought was a smart thing to do, made her feel like she was being too frugal. The atmosphere she wanted and expected was only to be found in the designer shops so she ended up purchasing an expensive gown, having wonderful flowers and going over budget!
After the wedding, her cherished gown was taking up too much room in her now “shared” closet and there was no room for it under the bed. Ursula thought it would be great if another bride enjoyed her much loved gown—it was too pretty not to be worn again. She could pass on the love and recoup some of her wedding costs. But Ursula couldn’t find a place worthy of her treasure. Then, the idea was crafted—open an art gallery for dresses; a sleek, contemporary environment where style, fashion and affordability are embraced.
Ursula brings to white CHICAGO her vision, enthusiasm, sense of style and eye for design. She earned a BA in Business Administration from St. Mary’s Notre Dame and has over 13 years of marketing, financial and communications experience from such companies as Baxter International and prominent international advertising firms Leo Burnett and Chiat Day. A talented corporate strategist and marketer, her accomplishments as well as her time at Harrington’s School of Design have fueled her entrepreneurial spirit and led her to pursue a life long goal of owning her own business.